Over nearly four decades, LUXEPACK has consistently led trends in luxury packaging, becoming a global benchmark for the industry with a strong presence in Monaco, Paris, New York, and Los Angeles. As a flagship event, the Shanghai edition serves as a key bridge connecting the Asian market with the global stage.

At this year’s LUXEPACK, IN2ORBITS hosted a key conversation:
Has sustainability evolved from a responsibility into a true driver of desirability?

Together with industry leaders — Strategic Development Director Linna Li from HP Indigo, Deputy General Manager Jerry Luo from Leaf Bio, Brand Director Edward Jiang from Hitcard, and Associate Professor Shu Yuan from Donghua University — we explored three core questions:

• Why do some “eco-friendly” designs make brands feel less premium, while others elevate them?
• How can materials and production methods truly translate into sales growth?
• When sustainability impacts user experience, how should brands make trade-offs?

Sustainability is no longer a bonus — it is being designed into desirability.